Marriott Luxury Brands
WELCOME TO MARRIOTT INTERNATIONAL'S LUXURY BRANDS
LUXURY BRANDS: AN OVERVIEW
Understanding the power of Marriott's portfolio of brands, and learning about the features that distinguish them, will help you connect your clients to the brand that is right for them.
Take an in-depth look at Marriott's Luxury brands: EDITION, The Ritz-Carlton, Ritz-Carlton Reserve, The Luxury Collection, St. Regis, W Hotels, JW Marriott, and Bvlgari Hotels & Resorts.
EDITION
EDITION (GDS chain code: EB) is a new, unique, original experience brought to life for our guests by impassioned employees who are emotionally engaged in the brand and personally committed to our ideals. We are dedicated to authenticity in design and to gracious, sophisticated, and personalized service. EDITION is enchanting, and it will make your spirits soar. It stimulates the senses and creates lasting memories.
For EDITION, the term “lifestyle” represents a fusion of luxury, innovation, and a dynamic social atmosphere. Our vision is about creating spaces that resonate with sophisticated, culturally attuned audiences. EDITION currently operates hotels globally in North America and CALA, Europe, Asia Pacific and Greater China, and the Middle East.
Why EDITION Stands Out
What makes EDITION special is how different it feels. We are hotels that don't act like hotels. We stand apart because we make you feel something.
Our goal has always been to move beyond the transactional nature of the check-in/check-out experience and create environments that are intimate, seductive, and alive with the energy of their location. EDITION Hotels are meticulously designed to offer far more than conventional luxury accommodations.
Our goal is to deliver a distinctive experience that blends personalized hospitality, timeless design, and a strong sense of community. This reflects the brand's unique identity—a lifestyle that aligns with the presence, preferences, and sensibilities of today's “creative class.”
The EDITION Experience
At EDITION, we welcome a diverse range of guests, each with unique travel personas, needs, and expectations. Our guests are not defined by demographics like age, income, or profession. Instead, they're unified by psychographics: a shared mindset, a way of life.
They don't want something derivative—they seek something original, something real. And at the foundation of it all, they expect service that is personalized, gracious, and sophisticated. It should feel luxurious without being intrusive.
The EDITION Culinary Experience
At EDITION, we approach food and beverage the same way we approach every other aspect of the brand—with intention, thoughtfulness, and a commitment to excellence. Like the best musicians, the best chefs and mixologists are discovered. While strong culinary credentials are a baseline requirement, we seek out the most talented individuals who also embody our core values. EDITION offers unique and original culinary experiences from world-renowned chefs including Tom Aikens, John Fraser, Jason Atherton and Jean-Georges Vongerichten, to name a few.
THE RITZ-CARLTON
The Ritz-Carlton (GDS chain code: RZ) creates experiences so exceptional that, long after a guest stays with us, the experience stays with them.
Why the Ritz-Carlton Stands Out
The Ritz-Carlton hotels set the gold standard in luxury hospitality, where genuine, anticipatory service creates personal and memorable moments for every guest.
Each property offers curated experiences that reflect the destination—from immersive cultural activities to elevated dining and wellness offerings.
Signature programs, such as the Club, which provides an added layer of comfort and exclusivity, and Ritz Kids, which engages younger travelers through imaginative and locally inspired activities, make the brand a standout choice for families and discerning guests alike.
The Ritz-Carlton Experience
The Ritz-Carlton experience could be an exceptional recommendation for your travel agent clients if they are seeking:
Emotionally Resonant Travel
Guests who value deeply personal and meaningful journeys will appreciate the brand's ability to create lasting emotional connections and storytelling.
Multi-Generational Family Experiences
The brand excels at crafting moments that cater to all ages, making it ideal for families traveling together.
Cultural Immersion
Clients interested in authentic, local experiences will find Ritz-Carlton's approach to storytelling and destination design both enriching and memorable.
Legendary Service
The hallmark of Ritz-Carlton is its intuitive, invisible service—anticipating needs and celebrating milestones with heartfelt care.
Timeless and Forward-Thinking Excellence
Whether through the handcrafted intimacy of the Club or the elevated design of global destinations, the brand consistently delivers excellence that feels both classic and contemporary.
The Ritz-Carlton Culinary Experience
• Diverse Culinary Concepts
From Michelin-starred restaurants to casual bar dining, Ritz-Carlton properties offer a spectrum of culinary experiences that cater to every guest's mood and occasion.
• Immersive Culinary Environments
Dining spaces are designed to be intimate and sensory-rich, featuring ambient lighting, curated music, and bespoke décor that reflect the locale's character or the restaurant's concept.
• 24-Hour In-Room Dining
Guests enjoy round-the-clock access to in-room dining, with menus that include chef-recommended pairings and local touches, often presented with handcrafted elements and personalized service.
• Chef-Curated Menus Based on Guest Preferences
Guests can collaborate directly with chefs to personalize their meals based on dietary needs, food tolerances, and personal favorites, ensuring comfort and enjoyment throughout their stay.
• Family-Friendly Options
Kids' menus are available across dining venues, thoughtfully designed to be both nutritious and appealing, making the experience inclusive for families.
RITZ-CARLTON RESERVE
Ritz-Carlton Reserve (GDS chain code: RZ) properties are rare estates, set apart from the world, where the heartfelt care and craft of individuals is felt at every turn.
Why Ritz-Carlton Reserve Stands Out
Ritz-Carlton Reserve offers an extraordinary escape where luxury meets authenticity. Each Reserve property is a rare sanctuary (less than 100 rooms), delivering a deeply immersive experience rooted in the local culture and natural surroundings from wellness or dining to bespoke design and spacious suites or villas.
Guests enjoy a profound sense of exclusivity, with every detail tailored to them, from personalized amenities to the intuitive care of dedicated hosts.
The service philosophy is rooted in the legendary standards of The Ritz-Carlton and elevated to a new level of hyperpersonalization through the presence of dedicated hosts, whether it's the general manager, an experience ambassador, or a personal host acting as a private butler. This approach ensures that every guest interaction is not only seamless but deeply tailored to individual preferences, creating unforgettable moments that feel both intimate and exceptional.
The Ritz-Carlton Reserve Experience
Ritz-Carlton Reserve might be an excellent choice if your clients...
• Seek ultra-luxury with authenticity
Desire a rare sanctuary that blends refined luxury with immersive local culture and natural surroundings.
• Value exclusivity and privacy
Prefer intimate environments with limited inventory and personalized attention, far from the crowds.
• Expect hyper personalized service
Appreciate having a dedicated host (Reserve personal host) acting as a private butler, who tailors every detail of your guest journey to their preferences and expect anticipatory service that feels deeply personal, aligned with The Ritz-Carlton Gold Standard.
• Want meaningful, transformative experiences
Look for travel that goes beyond relaxation to offer emotional connection, cultural depth, and personal enrichment.
• Enjoy curated adventures and local immersion
Want bespoke excursions, culinary journeys, and wellness experiences that reflect the destination's essence.
The Ritz-Carlton Reserve Culinary Experience
Ritz-Carlton Reserve redefines luxury dining through:
• Unexpected in-room experiences featuring locally crafted elements and daily surprise touches.
• Dining Beyond Signature experience: Immersive, narrative-led culinary journeys that go beyond signature dining, curated in exclusive settings and tailored to personal preferences.
• Access to a variety of refined restaurant concepts on property, each meal becomes a seamless extension of the destination's culture, crafted by expert chefs and rooted in sustainability and seasonal authenticity.
THE LUXURY COLLECTION
From legendary palaces and remote retreats to timeless modern classics, The Luxury Collection (GDS chain code: LC) enables discerning travelers to collect a world of intriguing experiences full of local allure.
Why The Luxury Collection Stands Out
For over 120 years, The Luxury Collection has been the original curator of extraordinary hotels and resorts in the world's most captivating destinations. With more than 130 unique properties across over 40 countries, the brand invites global explorers to experience a deeply personal and distinctly local kind of luxury.
Each property tells its own story—brought to life through personalized service, cultural richness, and an unmistakable sense of place. As the destination authority, the concierge curates transformative itineraries, while signature programs like Destination Discoveries and Epicurean Moments reveal the hidden gems that turn a visit into a cherished memory.
Rooted in heritage and elevated by modern luxury, The Luxury Collection connects guests to the soul of each destination—and to the timeless joy of exploration.
The Luxury Collection Experience
Is The Luxury Collection experience the right fit for your client? The Luxury Collection may be an excellent choice if:
They're seeking one-of-a-kind hotels in iconic global destinations—from city centers and cultural capitals to countryside estates and historic landmarks.
They value immersive, place-based experiences that reflect the heritage, style, and spirit of the locale.
They appreciate elevated, personalized service and curated moments of discovery—from Epicurean Journeys and Signature Bed by Frette to daily rituals and meaningful cultural encounters.
They expect expert concierge service to unlock the destination through thoughtfully curated itineraries and authentic local insights.
The Luxury Collection Culinary Experience
Culinary expression is at the heart of The Luxury Collection experience. From award-winning restaurants to intimate bar lounges and in-room rituals, each dining moment is crafted to reflect the culture, flavors, and spirit of the destination.
Guests can indulge in Epicurean Journeys—immersive, locally inspired experiences that celebrate regional ingredients and culinary heritage—or savor daily Epicurean Moments that create a meaningful pause in the day. Whether through bespoke tasting menus, chef-led discoveries, or 24-hour in-room dining, The Luxury Collection satisfies the senses and sparks a deeper connection to place.
ST.REGIS
St. Regis (GDS chain code: XR) combines the ubiquity of everyday life – to live – with the extraordinary – to be exquisite. By perfecting every aspect of every moment, finding care and pleasure in the most minute detail, an atmosphere of great subtlety and refinement is created, aspiring to an ideal that transcends the ordinary in every way.
Why St. Regis Stands Out
St. Regis is known around the world for our commitment to "Live Exquisite." Renowned for its spirit of innovation and impeccable service, St. Regis curates bespoke experiences defined by elegant ease and attention to detail. Signature Rituals, including the Midnight Supper, the Bloody Mary, and Afternoon Tea, celebrate time-honored traditions that continue to inspire and inform since our first hotel opened its doors to the New York elite in 1904. Personalized Butler Service is the cornerstone of delivering exquisite things delivered exquisitely.
All hotels and resorts within the St. Regis portfolio draw from the vision of our founder, John Jacob Astor IV, to create a sense of home in a foreign place. Designed to feel like a luxury residence, St. Regis calls upon a commitment to its longstanding heritage to cultivate the "best address" and invite guests to a world long lauded as the place to see and be seen.
The St. Regis Experience
Is the St. Regis experience the right fit for your client? St. Regis may be an excellent choice if:
They are detail-oriented with exceptionally high standards and expect subtle, highly curated, refined experiences.
Your clients are looking for personal, anticipatory Butler Service.
The purpose of their trip would be enriched with Signature Rituals and extraordinary experiences at the best addresses around the world.
The St. Regis Culinary Experience
Guests at St. Regis can savor bespoke dining experiences composed with detailed execution and expertly served in exquisite settings. These include signature restaurants led by culinary artisans as well as 24-hour private dining. Breakfast is also offered in our restaurants and can be ordered for private dining.
W HOTELS
Born from the social electricity of New York City, W Hotels has been at the forefront of lifestyle hospitality for over two decades. With nearly 70 destinations around the world, the detail-driven design, signature Whatever/Whenever service, and buzzing Living Rooms cultivate experiences of social connectivity. Each location brings together the magnetic energy of W Hotels and the essence of local culture, creating spaces for new perspectives and a freedom of self-expression.
Why W Hotels Stands Out
W Hotels view luxury as the freedom to be yourself. To be as you are and to pursue what you want, whenever you want. W Hotels brings this philosophy to life in iconic spaces like WET Deck, Living Room, FIT, and AWAY Spa. The design and programming of these spaces spark curiosity, offering an experience that's both unexpected and refreshing, bold yet refined, and crafted to foster a sense of connection and community.
The W Hotels Experience
Explore the intersection of art, entertainment, and lifestyle across the W Hotels portfolio. Tailored for the savvy traveler who values culture and community, the hotels emphasize distinct programming and entertainment, bold B&F offerings, and their signature Whatever/Whenever luxury service.
The W Hotels Culinary Experience
B&F at W Hotels is innovative, unpredictable, and a standout feature in every destination around the world. Its fresh take on food and beverage—from morning to night—attracts global and local experience seekers who crave bold, unexpected, and unique social atmospheres that are both relevant and essential to their lifestyles.
JW MARRIOTT
JW Marriott (GDS chain code: MC) is a haven designed to let guests focus on feeling whole - present in mind, nourished in body, and revitalized in spirit.
Why JW Marriott Stands Out
JW Marriott is a luxury hospitality brand rooted in holistic well-being. Inspired by our namesake, J. Willard Marriott, who believed in taking care of himself so he could better care for others, we understand that well-being is not one-size-fits-all.
We celebrate both the expected and the unexpected—moments that invite reflection, self-discovery, and deeper connection. Our approach encourages guests to be present, not only during their stay, but in their lives beyond it.
At JW Marriott, we welcome guests with warmth and intention in everything we do—bringing joy to every experience and a deep awareness of our impact on people and the world around us.
From a single hotel, JW Marriott has grown to over 120 properties worldwide—extending J. Willard Marriott's timeless approach to life to guests around the globe.
The JW Marriott Experience
Is your client seeking a hotel that offers more than just a place to stay? JW Marriott may be the perfect fit if:
They're looking for space to pause, be present, and reconnect—with themselves and the people who matter most.
Their journey would be elevated by warm, anticipatory service and serene, residentially inspired design.
They value enriching culinary experiences, where local ingredients, nourishing flavors, and intuitive service come together in ways that are both fulfilling and joyful.
From mindful rooms and sensory programming to spa rituals and tranquil gathering spaces, JW Marriott creates moments of well-being that carry into life beyond the stay.
The JW Marriott Culinary Experience
Well-being and sustainability are integral to the JW Marriott food and beverage experience, whether guests are dining in the award-winning restaurants or enjoying a meal in their room. Savor by JW, the brand's In-Room Dining program is focused on our guests' desire to remain healthy while traveling, especially when dining in their hotel room.
Inspired by Alice Marriott's love of gardening, each JW Marriott hotel around the world has a JW Garden to grow herbs and ingredients that are incorporated into guests' culinary journey.
BVLGARI HOTELS & RESORTS
Bvlgari Hotels and Resorts (GDS chain code: BG) deliver on the timeless glamour of its heritage by selecting only the most pristine locations and endowing each property with unique physical design characteristics and flawless luxury service.
Why Bvlgari Hotels & Resorts Stands Out
Bvlgari Hotels commits to enchanting guests through inspired, radiant, and graceful service. By practicing 'pure presence' we enhance our guests' prestige and pleasure, thereby enriching Bvlgari's legacy of excellence.
Comprised of select properties in major cosmopolitan cities and luxury resorts destinations, Bvlgari aims to convey the excitement of the brand and its timeless heritage. Each property is located in the most prime luxury neighborhood in the city or the most prestigious area of the resort destination. Bvlgari emphasizes a strong reference to the local culture balanced with an Italian contemporary luxury feel. The experience is enriched by rare and lavish materials featuring design furniture and custom-built details.
Innovative luxury service, informal yet impeccable, defines the experience at Bvlgari. The Italian bar and restaurant, complemented by a local food experience in resorts, is a coveted meeting point for the local high society. Bvlgari Hotels is committed to sustainable luxury, respecting the surrounding environment as well as human resources.
The Bvlgari Hotels & Resorts Experience
Is the Bvlgari experience the right fit for your client? Bvlgari may be an excellent choice if:
Your client's trip would benefit from inspired, radiant, and graceful service.
They want to be in the most prime spot in the neighborhood or the most prestigious area of a resort.
They enjoy the timelessness of unique and custom hotel features.
The Bvlgari Hotels & Resorts Culinary Experience
Bvlgari Hotels offer contemporary Italian cuisine. Niko Romito, one of Italy's more acclaimed 3 Michelin Star Chefs, has specially designed a new concept to establish a true 'canon' of contemporary Italian cooking that expresses the culture, elegance and vitality of 'Made in Italy' to the maximum. The signature Oval Bar is a design signature in each property, attracting guests and locals alike. The unique lobby lounge offers pastry displays, 1960 fashion brand pictures, and a fireplace.
Each of Marriott International's Luxury brands provides a unique set of features, opportunities, and experiences for your clients. That's why it is so important to know about each of them. By learning as much as you can about each brand and the experiences they offer, you can better connect your clients' ideals, expectations, and the purpose of their trip to the brand that will make their stay truly memorable.
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